We provide Salon Marketing to Hair Salon ,Spa Salon and Beauty Salon owners with an all in one solution for harnessing the full potential of their salons through Salon Marketing. I am Kim Howells and I am the owner of Expert Salon Marketing We focus on the technical aspects which allows you to do what you do best….run your business. Our services include newsletter creation, salon website design/re-design, website maintenance, salon marketing, website management, policy and procedures documentation, business management documentation, as well as salon coaching and salon business plan.
I have operated my own businesses for over 30 years both in the U.K. and Australia. I owned and operated a multi salon business in Australia for many years, employing over 20 staff during that time. I made a substantial turnover over the last five years, using proven Salon Marketing Strategies. Since the global financial crisis I identified a big shift in the marketing needs of salons and made a conscious effort to work more ‘on’ the business and not ‘in’ the business, which is quite a difficult transition that many business owners have difficulty with.
I had to change what I did and decided to embrace the internet. It wasn’t easy, as I had to learn all the buzz words like SEO (search engine optimization), clicks, Google Adwords, and other Google services. I could go on and on here (it was hard work), but I knew I would have to find out what I could about improving my knowledge, and as a result, I discovered my passion for salon marketing.
I then sold my salons in order to focus and develop my Salon marketing skills and and Salon Marketing advertising ideas and apply that knowledge to help other salons succeed. That’s how ExpertSalonMarketing.com came into fruition.
With my developing marketing techniques and strategies learned, I was able to combat a very difficult market and still maintain a steadily increasing income stream. I have now surrounded myself with a team of experts to drive salon marketing to the next level so that more salon owners can embrace these new changes in a simple and affordable way.
That’s me, no frills just hard work over the years and I am sure you can relate to that and agree that working in the salon industry is hard work.