Archives for November, 2012

Importance of a Policy and Procedures Manual – Salon Marketing

Hi everyone, I hear so often from salon owners that they’re having problems with their staff.  For example: “My staff are doing the wrong things when it comes to client assessments”, “I don’t like my staff doing XYZ”,  “I wish my staff understood how I like things”.  My question to you: have you got a…

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Hair Salon Marketing: Bringing in New Clients

Hi everyone, Today I would like to discuss an amazing and fun way to get new clients. Getting new clients is not the be all, end all of Salon Marketing.  You must always look after the clients you have, however, some portion of your marketing budget should be spent on attracting new clients. Salon Marketing Kits…

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Salon Marketing Online: The Benefits of Joining Our Forum

Hi Everyone, Today I am going to discuss with you the importance of joining an online forum dedicated to all Salon owners. Many Salon Owners feel isolated and alone in running their business, but feel that they are way too busy to attend any Business group meetings.  This is where an online forum dedicated to…

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Salon Marketing: From Crisis Management to Steady Growth

Many salon owners never communicate with their customers.  Did you know that?  Sounds silly, but it is true. The only thing many salon marketing owners concentrate on is trying to get new customers by spending thousands and thousands of dollars each year on “pay and pray” marketing approaches.  Their lack of research and knowledge of…

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